The marketing and loyalty system for small businesses.
Pricing & Features
At Loyal2 we aim to provide the world's best small-business loyalty and integrated marketing platform. We believe that this should be free for small programs of 500 members or less. Free for ever, never to change. We enjoy free software, and would like our customers to get the same benefit from us. However, there are some features which cost us, and we recoup these costs by charging 'credits' to use them on a pay-as-you-go basis.
The free stuff
If you intend to run a relatively small loyalty/membership program (up to 500 members) you'll find that most of our features are free to use. The main features you won't have access to will be pay-as-you-go communication features, multi-branch/multi-user features and advanced branding and member interaction features. Other than that you'll have full access to everything else for the life of your progam.
Topping up your account for pay-as-you-go services
If you need to use any of our pay-as-you-go services you can easily buy credits online and top up your account as you need to. All our pricing is in USD.
 
Free
up to 500 members
Silver
$29
per store
per month
(single-user)
Gold
$49
per store
per month
(multi-user)
+
Pay-As-You-Go Charge
Loyalty Dashboard
Your single view of all the critical data relating to your loyalty program. KPIs assist you in keeping your program on track and allow you to monitor the strengths and weaknesses.
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Customers/Members Database
Easily manage your customer/member database with import/export/integration features. Search, edit, add and delete as required.
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Groups and Tiers
Categorise and tier your customers/members so that you can communicate with them and incentivise them more effectively. Using groups you can also split your program into B2B, B2C, Supplier and Partner programs.
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N/A
Transactions Database
Store and manage your customer/member transactions database with import/export/integration features. Search, edit, add and delete as required.
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Points Register
Issue and revoke points as required. View points awarded by the promotions engine. Includes import/export/integration features. Search, edit, add and delete as required.
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Promotions Engine
Control how many points each transaction/action is worth. Settings include 'by group/tier', 'by date/period', 'by product/sku/sku-like'. Create specially coded promotions which members can scan/enter online or in store.
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N/A
QuickScan NFC/QR Codes
Using QuickScan you can use a tablet in store to easily capture member cards/points via NFC tags or QR codes. An easy interface for day-to-day points capture by anybody in your business.

500 scans per month
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N/A
Backoffice Voucher Catalogue
Upload your own catalogue of vouchers. Automatic barcode and unique voucher-code generation makes tracking and scanning vouchers at point of sale easy.
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Voucher Management System
Track, issue, manage and validate vouchers issued to customers/members. Manually issue them, or manage the database with import/export/integration features. Search, edit, add and delete as required.
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Voucher Fulfillment Service
Our team will manage the purchaing and delivery of rewards and vouchers from various outlets on your behalf (eg pre-paid cards, retail vouchers etc).
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$2.50
/award
+5% of value
Account Management
Keep your account up to date. Top up credits as required, and select one of our subscription plans if you no longer want to be on the free plan.
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Logo/Branded Program
Personalise your program by uploading your logo and brand name, and choosing a personalised loyal2.com web-address for your Micro-site.
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Template Management
Use pre-built communication templates for email/text and PDF/print, or build your own. Datamerge features allow you to personalise templates with tags containing all customer/member information.
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Promotional Self-print Templates
Download templates which you can print yourself to promote your program. These include program 'business cards' with QR codes on them, new member sign-up forms and once-off promotional code posters.
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N/A
Membership Cards
Order pre-numbered membership cards with your personal branding. Cards are NFC encoded, QR coded, magnetic or barcoded. Price includes design and postage. Minimum order 500 cards.
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$1.50 per card incl. delivery
Card Bureau Service
Our bureau service can handle the production and delivery of personalised cards and printed matter to your members as they sign up.
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$8.50 per card incl. delivery
Autoresponders
Decide who gets automated email/text messages and when. Control how the messages look and what they say.
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Pay per message, see below.
Email Communication
Send filtered email messages to your customer/member database using pre-built or custom templates. Silver or Gold subscribers can use Sendgrid, Mandrill and MailChimp to send outgoing emails.


FREE


FREE
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$0.02
per
email
Member Zone Micro-Site
Customise your own personalised Member Zone Micro-site. Use your own wording and define what your members can see/do on the site.
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Online Points Statements
Customers/members can access a detailed online points and redemptions statement.
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Customer Voucher Catalogue
Customers/members can select from your own catalogue of vouchers based on the number of points they have.
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Surveys
Invite customers/members to take surveys, gaining valuable insights into consumer behaviour and preferences. Reward those that do with optional points.
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N/A
Referral Engine
Reward customers/members for referring their friends to join your program.
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N/A
Data Import/Export
Standard with all modules is the ability to easily import/export the data to and from CSV/Excel.
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N/A
SSL Data Security
All data transferred is encrypted using the latest SSL encryption and security.
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Daily Database Backups
All data is backed up daily. You also have the choice of exporting the data yourself for extra peace of mind, or even going further and automating data backups via our APIs.
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Data Integration/API
Modules which require high interaction and daily/live updates can be integrated into your existing systems easily via our powerful API's.
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Webhooks
Add real-time push notifications or webhooks to your account that inform other systems when data is added or edited.
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Subscription Management
Set subscription dates per member, enable purchasing of subscriptions, send subscription auto-reminder emails for renewals.
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Technical Support
If you cannot find the answers you need in our FAQ's and knowledge-base, our team will assist you with any queries you may have
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Up to 500 Members
Your first 500 customers/members are free.
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501-2000 Members
Our monthly plans cover programs up to 2000 members. Over this number we charge per member per month, see below.
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2001+ Members
We charge a sliding scale from 2c per member per month over 2000 members, see below. If you expect a large member database then please contact us for a quote as to your exact per-member costs over 20000 members.
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from 2c /member /month
Mobile Communication
Send filtered text/SMS/mobile messages to your customer/member database using pre-built or custom templates. Features include opt-out 'stop' response management where available. Prices vary depending on country and mobile operator.
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Per msg:
$0.02
$0.02
$0.05
$0.05
$0.05
$0.10
$0.10
$0.25
Sendgrid, MailChimp & Mandrill Integration
Silver or Gold subscribers can use Sendgrid, Mandrill and MailChimp to send outgoing emails.
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N/A
Web Widgets
Embed this program into your website or online store with a tiny piece of javascript code for a seamless user experience.
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Direct SQL Integration
Use our built-in SQL integration tools to ready your system data directly into this program daily.
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Bulk Voucher Codes
Create unique voucher codes in bulk for emailing or exporting.
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Sales Upload & Approval
Allow members to upload sales records which you can approve for points.
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Multi-Branch/Store Structure
Separate your database into multiple branches each treated separately and reported on centrally within your account. Monthly fee applies per branch, discounted on a sliding scale - see below. Contact us for a quote.
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Multiple Users
Create sub-user accounts within your main account so that branches/staff can login and see/manage their data and the loyalty program for their branch.
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Translate Micro-site
Control all phrases and wording in the micro-site - so it speaks your language!
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Unbranded Version
Removes our brand and links for all footers in your web-widgets and micro-site.
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Your own domain
Provide your own domain which will point into your micro-site. You'll need to provide us with the domain and an SSL certificate.
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Summary of Fees & pricing:

Membership Fees:
  • First 500 members are free
  • 500-2000 members are covered by a monthly subscription of $29/$49 per month
  • 2001-4000 members cost an additional 5c each per month
  • 4001-6000 members cost an additional 4c each per month
  • 6001-8000 members cost an additional 3c each per month
  • 8001-20000 members cost an additional 2c each per month
  • 20001+ members please enquire about large-program discounts
Pay-As-You-Go Credits for Emails and Mobile Messages:
  • These credits operate in addition to the Membership Fees (above)
  • They are optional
  • They cover the outgoing message costs for emails and mobile messages
  • You can enable/disable various auto-responder messages in the system to control when messages should be sent
  • A program can operate perfectly without any outgoing messages, but they provide a handy feature to push important information to your members
  • If no credit is loaded on an account then outgoing messages are stopped until there is credit
  • Outgoing emails cost 2c/credits each
  • Outgoing mobile messages typically cost around 2c/credits each depending on the country
  • Silver or Gold subscribers can use their own Sendgrid or Mandrill account to send outgoing emails.
Branch Fees:
  • Note: if your program does not need to have logins-per-branch or data segregated by branch, then you can run your program on a single $49 license, even though you may have many branches in reality.
  • Our multi-branch license only applies to Gold Subscribers ($49 per month)
  • Each branch pays the monthly fee of $49, ie 10 branches = $490 per month
  • Each branch fee covers 2000 members, so 10 branches would cover 20,000 members which can be used across all branches.
Online Loyalty for Websites
ePOS and eStore Integrations
Voucher Management
Promotions and Campaigns
Product Reg. and Surveys
Measure Performance
Reward visitors online and in-store to bring them back again and again
QuickScan for mobiles and tablets - makes scanning member cards easy
Easily integrate or import your data from ePOS or other systems